Role of Robotics, Automation and Artificial Intelligence in Business
Keywords:
Artificial Intelligence, Role of AI Digital Marketing, Application of AI, Forecasting Share Prices in stock market, A Conceptual Study, Impact of AI in Consumer Buying Behaviors, Study on AI in Banking and Financial Services, Application of AI Human Resource Management in India, Online Teaching – Benefits and Challenges Faced during Lockdown, Cooperative Education and Training on Cooperative Org., Awareness and attitude of district during Cov-19, Impact of E-Banking on the Banking Industry, Psychology towards Consumption of Cosmetic Product after Covid -19, Factors Influencing Visual Media Advertisements Women Consumers Psychology, Effect of Digital MarketingSynopsis
In the last ten years, information technology and its applications have progressed fast. This has shaped both our worldview and how we conduct business. Both business and trade have profited from the surge of information technology, which has improved efficiency, production, and the bottom line. Gains in productivity have made it possible to produce large numbers of things in a timely and correct manner. Emerging "third-platform" technologies like data analytics, mobile devices, automation, and artificial intelligence (AI) are fundamentally altering how society and individuals interact. A microcosm of how new software solutions, machine learning, and big-data analytics are altering the game may be found in the usage of marketing. This article examines the shifting landscape of marketing, particularly digital marketing. The study goes on to analyse the various areas of digital marketing where artificial intelligence has made an impact.
