Interdisciplinary Research in Commerce, Business and Management (Volume I)

Authors

Dr. C. B. Senthil Kumar
Dr. S. Meena

Keywords:

ORGANIZATION CULTURE, ORGANISATIONAL CHANGE, QUALITY OF WORK LIFE, PERFORMANCE APPRAISAL, ORGANISATIONAL PERFORMANCE MANAGEMENT, BUSINESS VENTURE, HUMAN RESOURCES, TRAINING AND DEVELOPMENT IN HRM, ADVERTISING IN MARKETING, MARKET THROUGH SOCIAL MEDIA, MULTI-LEVEL MARKETING, VALIDATING PRODUCT, SALES AND DISTRIBUTION, FMCG PRODUCTS, MANAGEMENT RESEARCH, ONLINE MARKETING, INTEGRATED MARKETING COMMUNICATION, CUSTOMER SATISFACTON, MARKETING RESEARCH, SALES MANAGEMENT, CUSTOMER EXPECTATIONS, DIGITAL MARKETING TRENDS, FAST MOVING CONSUMER GOODS, ORGANISATIONAL CLIMATE, PRICING STRATEGY

Synopsis

The Commerce Department at Dr.M.G.R. Educational and Research Institute, Deemed to be University was established in the year 2014. The department offers courses as B.ComGeneral, B.com-Accounting & finance, B.Com-Corporate Secretary ship, B.Comcomputer application, M.Com, M.Phil, Ph.d Courses. The department provides teaching in the area of Commerce, Accounting, Economics, and Business Statistics also includes various specialization papers in Commerce. The Department is equipped with WIFI facilities and has a centralised computer lab to support the students. The Department has a high placement record with nearly 85% students placed and shall be continuing to march forward and guiding the students in achieving their goals.

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Published

May 21, 2022
Copyright (c) 2022 KDPublications

Details about this monograph

ISBN-13 (15)

978-93-94570-20-7