Traditional Trends and Contemporary Challenges in Business, Commerce, Humanities, and Social Sciences
Keywords:
Social media marketing, Online marketing, Social networking websites marketing, Online marketing challengesSynopsis
Every second person using internet is a member of social media these days. The time that people use to spend on TV, newspapers, Cinema halls etc. is gradually shifting to social media channels like YouTube; OTT platforms; Facebook, etc. The role of marketing has changed and the social media is assisting that change. The traditional tools are getting outdated and have also reached the saturation point. (Daniasa et al., 2010). The new era customers are the same persons whom the firms used to target
using traditional media like newspapers, television and billboards (Dan, 2006).
The only difference is that their behaviour as ‘individuals’ and as ‘customers’ have changed because of their increasing presence on the new ‘virtual market spaces’ like social networking sites such as Facebook, Twitter, LinkedIn, etc. These are the new ‘places’ where they are present for the purpose of their entertainment and for social connect that drives them to be actively present on these platforms. And therefore, the social media has emerged as a channel for promotion and is offering various opportunities to the marketers. But along with opportunities, there are many challenges also facing the marketers. This Paper aims at study of challenges facing the marketers while using social networking websites for the purpose of promotion. The study is based upon sample unit of people who are members of one or more social networking websites.
Chapters
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A STUDY OF CHALLENGES FACING MARKETERS USING SOCIAL NETWORKING WEBSITES AS AN ADDITIONAL PROMOTIONAL TOOL
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SOCIO ECONOMIC IMPACT OF COVID-19 ON MICRO BUSINESS IN INDIA
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CHANGING EMPLOYEE-EMPLOYER RELATIONSHIP IN THE DIGITAL ECONOMY
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SOCIAL IMPACT OF COVID-19 ON MIGRANT LABOURS IN INDIA
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A STUDY ON TECHNOLOGY-ENHANCED TEACHING AND LEARNING OF FRENCH AS A FOREIGN LANGUAGE IN THE INDIAN CONTEXT
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A REVIEW OF SECTION 29A (D) OF INSOLVENCY AND BANKRUPTCY CODE (IBC) 2016
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IMPORTANCE OF SOCIAL SCIENCE DISCIPLINES AND THEIR PRESENT-DAY RELEVANCE IN HUMANISTIC STUDIES
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A STUDY OF ACADEMIC ACHIEVEMENT IN SCIENCE AMONG HIGHER SECONDARY STUDENTS IN RELATION TO HOME ENVIRONMENT
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INCLUSIVE INTERVENTION FOR SLOW LEARNERS TO TURN INTO SUCCESSFUL LEARNERS
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IGNATIAN IDENTITY AND LAY’S COLLABORATION IN EDUCATION LEADERSHIP IN A MULTICULTURAL SOCIETY OF INDIA
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RESEARCH METHODOLOGIES AND THEIR PRACTICES
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A RESEARCH PAPER ON KISAN CREDIT CARD: PROGRESS AND CONSTRAINTS
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THE CHANGING NATURE OF PASSENGER CARS AS A COMMODITY: AN EXAMINATION OF THE ALTERED RELATIONSHIP BETWEEN CONSUMER PURCHASING POWER, PRICE OF PASSENGER CARS AND ITS DEMAND
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A STUDY OF THE INFLUENCE OF DIGITAL MARKETING ON CONSUMER BEHAVIOUR
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AN ANALYSIS OF TRENDS PRESENT IN THE OPERATIONS OF E GROCERY RETAIL IN INDIA: WITH CONTEXT TO REVENUE GENERATED AND LOSSES INCURRED
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APPLYING BEHAVIORAL ECONOMICS IN THE WORKPLACE
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IMPACT OF RECOGNIZING EMPLOYEE CONTRIBUTION ON EMPLOYEE RETENTION
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PSYCHOLOGY OF BRAND: STRENGTHENING BRAND IN BRAIN
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‘GO DIGITAL’: A STUDY OF CONSUMER BEHAVIOUR TOWARDS CASHLESS TRANSACTIONS AMONG THE YOUTH OF CHAIBASA DISTRICT
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CHANGE IN CONSUMER BEHAVIOUR DURING COVID THROUGH DIRECT SELLING
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संस्कारो में निहित मानव मूल्यों की प्रासंगिकता एवं उपादेयता
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समावेशी शिक्षा में अध्यापक की भूमिका
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पीटर पौल एक्का की रचनाओं में आदिवासी जनजीवन की परिस्थितिकी
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सिंहभूम की हो जनजातियों की मानकी - मुण्डा स्वशासन व्यवस्था
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समकालीन सामाजिक एवं आर्थिक स्तर पर गाँधीजी के रचनात्मक कार्यक्रम का प्रभाव
