Emerging Enterprises - Prospects & Promises

Authors

Dr. V. Ramachandran; Dr. Amit Mirji; Dr. I. M. Karthikeyan; Dr. K. Chandrasekar ; Mr. V. Vivek; Dr. U. Amaleshwari; R. Shanmugapriya; G. Jeyalakshmi; Dr. K. Chandrasekar; S. Ramaraghavan; K. Aravindaraj; Dr. P. Rajan Chinna; M. Ajay Adithya; Akhil Salim; V. Balamurugan; Dr. K. Chandrasekar; S. Chandran; Dr. T. Ramachandran; S. Sharada Devi; S. P. Ameertha; B. Nagavalli; J. Jenifer Mary; M. Reshman Mazudha; S. Selvakumar; Dr. P. Sivakumar; Bhavani N. J.; Dr. C. Vethirajan

Keywords:

India, Startup, Startup Ecosystem, Innovation, Growth, Unicorn start-ups, Startups, Hospitality Sector, Opportunities and challenges, Intrapreneurial Dimensions, Intrapreneurship, Business startup, Digital-India, Digital-Marketing, Digiprenuers, Sustainability, Percentage, Business, Smart Factory, Industry 4.0, Internet of things (IoT), Textile Manufacturing, Energy Management, Warehouse, Entrepreneurs, Inventory, Management, Transportation, Food truck, standalone restaurant, Capital, Risks, Business idea, Green Entrepreneurship, Sustainable Development, Sustainable Development Goals (SDGs), Mompreneur, Mom, Child care, Family, Entrepreneurship, Challenges & Work life balance

Synopsis

During the COVID-19 pandemic, as a nation, India has shown the entire world its resilience and capability to deal with extreme adversities. The vision of Atmanirbhar Bharat Abhiyaan can become a reality by promoting and focusing on local manufacturing i.e. 'Made in India' and being 'vocal' about 'local”. The focus lies on creation of world-class products, promoting investments and value pricing. Atmanirbhar Bharat Abhiyaan or Self-reliant India campaign is the vision of new India envisaged by the Hon'ble Prime Minister, with the Special economic and comprehensive package of INR 20 lakh crores - equivalent to 10% of India’s GDP – to fight COVID-19 pandemic in India. The aim is to make the country and its citizens independent and selfreliant in all senses, viz., five pillars of Atma Nirbhar Bharat – Economy, Infrastructure, System, Vibrant Demography and Demand.

Atmanirbhar Bharat provides financial support to several firms, encouraging entrepreneurs to produce goods and services within the country. This will help the country to focus on the tagline of ‘vocal for local,' the promotion of local brands, manufacturing, and supply chains that will provide a significant boost to India's economy. This will ultimately help India to become Atmanirbhar Bharat in every aspect. However, the readiness of current and future entrepreneurs is not well defined and planned at the moment due to lack of knowledge, readiness, planning, coordination and collaboration between different stakeholders, and guidance on this transformation process resulting in skill gaps, mismatches and resource losses. The skills requested by industry are not merely technical. Future professionals are mandatorily expected to be creative, innovative and entrepreneurial, and capable of building relationships, advancing research and strengthening their organisations. Independent India continued to have a variety of political and monetary variables that were non-contributing attributes for business. Even the training framework never really empowered the rise of new companies. India has re-defined and re-enforced entrepreneurship among the youth as the catalyst for growth. Youth are motivated and trained for gaining relevant entrepreneurial competencies concepts of incubation centres at higher education and tinkering labs at school level are also promoted for the same. 

Chapters

  • Opportunities and Drivers of Startups in India
    Dr. Amit Mirji
  • A Study on Business Startup Opportunities and Challenges in India
    Dr. V. Ramachandran, Dr. I. M. Karthikeyan
  • Dimensions of Intrapreneurship
    Dr. K. Chandrasekar , Mr. V. Vivek
  • Research Analysis on Digipreneurs
    Dr. U. Amaleshwari, R. Shanmugapriya
  • Evolution of Smart Factory in Textile Manufacturing
    G. Jeyalakshmi, Dr. K. Chandrasekar
  • Performance of Warehouse in Terms of Fostering Entrepreneurship in the Storage Industry
    S. Ramaraghavan, K. Aravindaraj, Dr. P. Rajan Chinna
  • A Descriptive Study on Starting a Food Truck Business in Tamilnadu
    M. Ajay Adithya
  • Sustainable Supply Chain Management of Food Industry: A Strategic Action Plan for Indian Enterprises
    Akhil Salim
  • Role of Transportation in Sustainability of Food Products: Special Reference with MSME Units in Tamilnadu
    V. Balamurugan, Dr. K. Chandrasekar
  • Challenges of Sustainable Agriculture Development in Tamilnadu
    S. Chandran, Dr. T. Ramachandran
  • Green Entrepreneurship-Benefits and Challenges
    S. Sharada Devi
  • Green Entrepreneurship
    S. P. Ameertha, B. Nagavalli
  • A Study on Green Entrepreneurship in India
    J. Jenifer Mary, M. Reshman Mazudha
  • Green Entrepreneurship and Sustainable Development
    S. Selvakumar, Dr. P. Sivakumar
  • An Entrepreneurship and Motherhood – The Struggles and Challenges Faced by Mom Entrepreneurs
    Bhavani N. J., Dr. C. Vethirajan

Published

October 14, 2022

Details about this monograph

ISBN-13 (15)

978-93-94570-71-9