Sustainability: Research, Education and Practice Volume-2 Sustainability in Marketing Research & Practices
Keywords:
E WOM Marketing Strategies, Promote Products, IPL as a Leading Brand, Social Media, Marketing Communication Tool, Retailers in FMCG Sector, Service Innovation, Customer Satisfaction & Loyalty, BLDC Technology, Atomberg Fan, Over the Top (OTT), Millennials in India, Factors Affecting its Adoption, Generation Z, Digital Coupons, Digital Marketing in MSME, Sustainability Initiatives, Floriculture Sector, Post-Purchase Regret, Health Insurance Products, Capital Structure, Consumer Goods, Green Durable Products, Marketing & Government Policies, Social Media Marketing, Brand Equity and Brand Commitment, OTT Platform (Disney Hotstar)Synopsis
We are honoured to write a Preface to this set of conference papers for the two-day International conference on ‘Sustainability: Research, Education, and Practice (SREP-2022)’ on 30-31 May 2022 was organized by the Department of Management, BIT Mesra, Jaipur, Lalpur, Noida and Patna Campuses under the aegis of Azadi Ka Amrit Mahotsav. The conference presented a platform to the corporate and academia, who shared their insights on the theme. In the different technical sessions of the conference,
participants shared their research, exchanged ideas, talked about the trends in the industry, and presented research papers and business cases. All this made the conference a truly enriching experience for the participants. A total of 77 research papers and cases were presented in the conference.
