Contemporary Business Trends: Exploring Emerging Paradigms (Volume I)

Authors

Mr. Rajeev Kumar Sinha; Prof. Dr. Angad Tiwary; Dr. Charu Wadhwa; Dr. Sonal Shrivastava; Mrs. Sunita Jha; Suraj Guru Mehta; Mr. Abhishek Upadhyay; Dr. Praveen Kumar Thakur; R. Abishek Israel ; Ratan Kumar Singh; Aprajita; Ms. Poonam Dabaria; Ms. Vishakha Joseph; Mukul Pandey; Ms. Seema Das; Dr. Rama Singh ; Mr. Nishant Kumar; Mr. Ranjan Kumar; Sunita Jha

Keywords:

Hypothesis, Chi-square ( ) test, Rank, Weighted score, Scaling, Marketing Benefits of Social Networking Websites, Online Buying Behaviour, Artificial Intelligence, Machine Learning, Human Resource Management, Environmental Sustainability, Green Initiatives in Business, Paving the Path to a Greener Future, Green HR Practice Initiatives, Harmonizing Green HRM, HRIS, AHP and Electre MCDM Tools, Sustainable Workforce Management, Innovation Unleashed, Disruptive Entrepreneurship, Corporate Innovation, Innovation Via Social & Thoughtful Entrepreneurship, Social Media, Adolescence In Society, Market Entry Strategies, Digital Age: Navigating Global Expansion, Embracing Environmental, Modern Economy, Sustainable Global Supply Chain Management, Balancing Efficiency and Environmental Impact, Cybersecurity Challenges

Synopsis

Arka JAIN University is a top East Indian university and the first private university in Kolhan. The fastest-growing private university in Jharkhand is AJU. The JHARKHAND State Legislature founded the university in 2017 under "The ARKA JAIN University Act". UGC, AICTE (for appropriate programs), and other statutory authorities and government agencies recognize it. Since 2011, JAIN College has offered diploma, undergraduate, postgraduate, and doctoral degrees, carving out a space for itself. JAIN (Deemed-to-Be-University), Bengaluru, an NAAC A++ and NIRF Top-100 HEI, mentors the University, which is part of the JGI Group Bengaluru. The University is ISO 21001:2018 "Educational Organization Management System" certified. Outlook-ICARE India's Top Universities Rankings 2022 placed the University fifth in the "Top-15 Emerging Private Universities" category. Higher Education Review Magazine ranked the University 14th in the Top-100 Engineering Survey 2022 and 15th in the Top-100 Beyond IIMs B-School Survey 2022.

The Outlook ICARE India MBA Rankings 2023 placed our MBA program 10th (Top Private MBA Institutions – East Zone Category). The Outlook ICARE India MBA Rankings 2023 placed our MBA program 36th (Private University – Constituent Colleges Category). State-of-the-art Our hallmarks are infrastructure and credible placement support. We offer unique experience learning due to our vibrant campus life and community extension activities. Quality and research-based teaching-learning helps students adapt to industry needs.

Chapters

  • A Philosophical Study on Investors' Perspectives on Mutual Funds as An Investment Decision
    Mr. Rajeev Kumar Sinha, Prof. Dr. Angad Tiwary
  • A Study of Marketing Benefits of Social Networking Websites
    Dr. Charu Wadhwa, Dr. Sonal Shrivastava
  • A Study of Online Buying Behaviour of Women in India
    Dr. Charu Wadhwa, Dr. Sonal Shrivastava
  • Artificial Intelligence and Machine Learning Applications
    Mrs. Sunita Jha
  • Artificial Intelligence and Machine Learning Applications in Human Resource Management
    Suraj Guru Mehta
  • Environmental Sustainability and Green Initiatives in Business: Paving the Path to a Greener Future
    Suraj Guru Mehta
  • Green HR Practice Initiatives in The Current Organizational Scenario
    Mr. Abhishek Upadhyay, Dr. Praveen Kumar Thakur
  • Harmonizing Green HRM and HRIS: A Synergistic Approach Through AHP and Electre MCDM Tools for Sustainable Workforce Management
    R. Abishek Israel
  • Innovation Unleashed: Navigating the Landscape of Disruptive Entrepreneurship and Corporate Innovation
    Ratan Kumar Singh, Aprajita
  • Innovation Via Social & Thoughtful Entrepreneurship
    Ms. Poonam Dabaria, Ms. Vishakha Joseph
  • Is Social Media Good For Adolescence In Society
    Mukul Pandey
  • Market Entry Strategies in The Digital Age: Navigating Global Expansion Through Technological Advancements
    Ms. Seema Das
  • Sustainable Business Practices: Embracing Environmental and Social Responsibility in the Modern Economy
    Dr. Rama Singh
  • "Sustainable Global Supply Chain Management: Balancing Efficiency and Environmental Impact"
    Mr. Nishant Kumar, Mr. Ranjan Kumar
  • Cybersecurity Challenges in the Digital Era
    Sunita Jha

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Published

November 4, 2023

Details about this monograph

ISBN-13 (15)

978-81-19149-47-6