Corporate Communication
Keywords:
Corporate Communication, Introduction to Communication, Listening Skills, Corporate Skills, Writing Skills, Employment Messages, Elements of Communication, Modes of Communication, Process of Communication, Types Models Communication, Principles of Communication, Importance of Listening, Types of Listening, Barriers to Listening, Overcome with Listening Barriers, Developing Listening Skills, Spoken Skills, Reading Skills, Conduction Presentation, Oral Presentation, Speeches, Controlling Nervousness, Stages fright, Interview, Group Discussion, Business Writing, Types of Business Writing, Principle of Business Writing, Writing Resume, Employment Message, Writing the Opening Paragraph, Writing the closing paragraphSynopsis
By means of multiple case studies, it demonstrates the increasing necessity for both big and small enterprises to identify and establish a direct relationship with their stakeholders. Additionally, it elucidates the efficient methods by which communication managers fulfil particular business needs. The book examines the difficulties associated with using multiple media strategies as well as their increased dependence. Additionally, it provides a range of theoretical and practical insights into the effective integration of various marketing and communication strategies, including branding, crisis management, investor relations, corporate social responsibility and philanthropy, employee communication, and corporate ethics and governance.
This book is about CORPORATE COMMUNICATIONS. Its main goal is to present a thorough and current analysis of corporate communications, emphasizing the importance of the role, the strategies and activities involved, and the best ways to manage and organize it. The book combines a thorough theoretical foundation with many practical insights to help managers in their day-to-day affairs as well as in their strategic and tactical communications decisions. It does this by incorporating the most recent thinking and developments on these topics from the academic and practitioner worlds.
Objectives:
• To acquaint students about the basis of internal communication of an organization
• To make students skilled in verbal, non-verbal and all types of written communication covering various stakeholders
• To give hands-on skills on planning an effective presentation
